The Multibillion-Dollar Formula: G + U + A + M = Happy Customers Who Buy More Often At Higher Prices

The 4-part formula that is used to sell BILLIONS of dollars worth of products and services every year… and it works for small businesses too…

 

Can I ask you a personal question?

Is your business where you want it to be?

Please note: I’m not asking if it’s doing OK or if it’s healthy or if it’s profitable.

I’m asking: Is your business where you really would like to have it?

If you’re like many business owners and leaders, then the answer is no.

Instead, you’re overworked…

…you’re stressed out…

…you never have enough time with your family, friends and hobbies and…

…you don’t have the kind of salary a business leader should have.

But that’s OK, because you’ve realized and accepted that this is just the way life is for a business leader.

But does it have to be that way?

What if there was a proven formula that could help your company consistently bring in loads of happy customers who buy more often at higher prices?

I’m talking about a formula that’s helped Disney dominate in the entertainment industry for decades. After all this time, Disney is still going strong.

This is a formula that has helped Apple make the most amazing comeback in modern history. Apple is currently valued at well over $650 billion.

This formula has helped Netflix reach $5.5 billion in annual revenues in under 20 years. Netflix continues to grow rapidly as its service shifts from being perceived as a luxury to a necessity.

But, in case you think it’s only for big businesses, this formula helped an emergency survival website called Survival Life go from 0 to 7 figure MONTHLY revenues.

If numbers like that make your mouth water, then keep reading…

The Multibillion-Dollar Formula

If I were to ask you what the most important, fundamental function of your business is, what would you say?

If you break things down deep enough, the answer is the same for every business: It’s people selling to people.

If you want your business to grow, then the most important thing to focus on is acquiring more customers who buy more often and at higher profit margins.

Sure, there are other vital tasks that must be performed if you want your business to grow.

There’s accounting. There’s data management. There are legal considerations. Things need to be organized. Employees need to be trained and motivated.

But, all of these tasks and duties need to serve the purpose of increasing profits by selling to more customers, more often, with higher profit margins.

At its most basic level business growth always somehow comes back to sales and marketing.

As a business leader, how much of your time and energy do you devote to sales and marketing? Probably not as much as you could.

Maybe you’re too busy reading and answering emails…

…or planning team meetings…

…or overseeing operations.

Listen, I get it. There’s too much to do and too little time to do it.

But seeing as how sales and marketing are some of the most basic building blocks of business growth, don’t you think they should be some of the last things that you delegate.

Obviously, I’m not saying that you have to make the sales calls yourself, but these are a few of the things that you should spend a decent amount of your time overseeing and managing.

“In a marketing context, people can only get to know you through the consistent role or persona that you project through your communications.” – Jay Abraham

When it comes to marketing, there’s a right way to do things and there’s a wrong way to do things.

Lucky for you, chances are your competitors are doing things the wrong way.

The right way is to implement a proven 4-part system that is responsible for selling billions of dollars worth of products and services every single year.

I call this system “The System”… Just kidding, I actually call it…

The G.U.A.M. Method

The G.U.A.M. Method consists of 4 strategies that when used together have helped small companies increase revenues by millions of dollars and that have helped large companies become corporate giants that dominate their industries.

Can The G.U.A.M. Method do something like that for your business?

Honestly I have no clue and I won’t insult you by trying to guarantee or imply that I know that my method is the one that’s going to transform your business overnight with no work and turn you into a multimillionaire.

So, let’s be totally clear. This method has worked for other businesses. It helps produce billions of dollars in sales every single year. And I truly do hope that it helps your business become very successful. But it’s entirely possible that it won’t help your business increase profits or revenues one bit.

Now, that said, there are loads of marketing “gurus” out there preaching a variety of marketing or business growth hacks, tricks and strategies.

The G.U.A.M. Method isn’t some hack that makes you rich overnight. It’s a combination of 4 strategies, that when used effectively have been shown to produce massive business growth.

Like I said, it may or may not help your business grow. But seeing as how this method has a remarkable record of success, I think it’s worth a try.

Here’s something that might be worth writing down:

Always model success. Starting from scratch really is like reinventing the wheel. You get nowhere and your workers end up hating you.

The G.U.A.M. Method is a great way to model success. It’s a 4-part formula that stands for:

  • Goodwill
  • Un-commoditize
  • Acquisition
  • Maximize

Let me explain. The strategies that build up The G.U.A.M. Method are…

…generating goodwill in your market place…

…un-commoditizing your brand or offer…

…creating a system for customer acquisition and…

…maximizing customer value.

Each one of these strategies has multiple approaches and each approach has multiple tactics you can try using. I’d like to share some of those with you today. But first…

(Note: Be sure to download your own copy of The G.U.A.M. Method mind map which has 123 tactics you can use to implement the method in your business. Print it out and hang it in your office for future reference. Click here to get it for free!)

Examples Of Success

The G.U.A.M. Method, which I also sometimes call The Multibillion-Dollar Formula, is the culmination of some of the most important things I’ve learned about business growth and marketing after years of study and experimentation.

In this article you get the uncensored truth. I’m not holding anything back.

I want to start off by sharing a few examples of companies (both large and small) that have used The G.U.A.M. Method or The Multibillion-Dollar Formula with staggering success.

Hopefully this will give you some ideas of how you can use this method in your business.

Goodwill

Apple generates goodwill by overdelivering. They may not be perfect but they’ve developed an expectation that when you buy an Apple product you’re getting great quality.

Disney generates goodwill through emotional stimulation. They don’t just make a sale, they create an experience. They don’t just represent entertainment, they represent a magical childhood.

Survival Life (the small business I mentioned before) generates goodwill by educating. It offers free articles and videos on its blog that educates its customers on topics related to emergency survival and preparedness.

Un-commoditizing

“Innovation distinguishes between a leader and a follower.” – Steve Jobs

Apple un-commoditizes by being an opposite brand. In a world drowning in Windows (and all the problems and glitches that come with it) Apple stands out in a big way by using a different operating system.

Disney managed to un-commoditize its brand by focusing. They became the company for children’s animated musicals. They did this so well that it got to the point that when an animated children’s movie came out that wasn’t Disney, desires and expectations were immediately lowered.

Survival Life also un-commoditized by being an opposite brand. Instead of following industry “best practices” and having its writers guest post on other websites, they attracted new viewers by paying other writers to guest post on their blog, thus becoming a hub for valuable information provided by multiple people.

Acquisition

Apple has mastered the art of creating buzz in order to acquire new customers rapidly. Apple uses press exposure to make sure that when one of their new products reaches shelves, everyone knows about it. (People also know that if they want the new product, they better act fast.)

Disney uses TV advertising to acquire new customers. But they do it in a remarkable way. They create scarcity with the Disney Vault. Customers know that if they want certain movies they had better act fast before they become unavailable again. This creates enormous pressure to buy quickly.

(Note: The Disney vault probably isn’t nearly as effective as it once was thanks to things like eBay. But, the principle is genius.)

Survival Life uses what I call Acquisition Offers to acquire new customers. An Acquisition Offer is a low-cost item or service that is sold at little to no margin, for the sole purpose of acquiring a new customer. You’re not trying to get rich off of these types of sales. You’re trying to acquire new customers that you can sell to over and over again.

(Note: Some people use the terms Tripwire Offer or Self Liquidating Offer instead of Acquisition Offer but they mean the same thing.)

Maximize

“The way to get started is to quit talking and begin doing.” – Walt Disney

Apple maximizes customer value by offering accessories as immediate up-sells (things like headphones and speakers). They maximize customer value even further by releasing new and improved versions of the same products every few years.

Disney maximizes customer value by, among other things, acquiring the rights to film franchises that have rabid, hungry fans and ongoing stories; things like Marvel Studios and Star Wars.

Survival Life maximizes customer value by offering access to membership sites and groups that offer periodical information and value as time goes on, in return for a monthly or yearly fee.

(Note: Be sure to download your own copy of The G.U.A.M. Method mind map which has 123 tactics you can use to implement the method in your business. Print it out and hang it in your office for future reference. Click here to get it for free!)

Customized Strategy And Execution

Hopefully these examples give you a few ideas of how you can implement The Multibillion-Dollar Formula in your own business.

However, I do understand that each business is different. The things that work for Apple, Disney and Survival Life won’t necessarily work in your business.

Every business needs what I call Customized Strategy And Execution. Unfortunately, that’s not something that’s possible via an article like this.

But, what I can do is break down the different approaches you might take to execute each of the 4 strategies in The G.U.A.M. Method, so you can hopefully see a rapid increase in sales and massive growth in your business.

Each of these several approaches has a number of different tactics you can use to implement the approach.

If that seems confusing let me put it differently.

The G.U.A.M. Method is built up of 4 different strategies: generating goodwill, un-commoditizing your brand, strategic acquisition of new customers and maximizing customer value

Each of those 4 different strategies has about 4-6 different approaches you can take to executing the strategy. I’ll go through each one of those approaches in a minute.

Each of these different approaches includes a number of different tactics you can use to execute the approach. When I go through the different approaches I’ll include at least one tactic you can use to execute each approach.

This may still sound confusing, but hopefully it will make sense in just a moment.

PS. Don’t be afraid to use multiple approaches and multiple tactics for each strategy. In general, the more you can do to implement the different strategies of The G.U.A.M. Method the better.

(Note: I’ve also included links to several additional resources that you can check out to learn more about how you can implement each part of The G.U.A.M. Method.

These are things like articles, videos, webinars and books. You can find the links for these resources at the end of each of the 4 following sections.)

Generating Goodwill

There are 6 major approaches you can take to generate goodwill in your marketplace.

The primary purpose of generating goodwill among your prospects and customers is to ideally create a brand that people love and want to support with their business because they respect you so much.

Here are 6 approaches to doing that (along with a specific tactic for each approach)…

  1. Educating – The easiest way to do this in the Information Age is with a blog that publishes content from multiple authors, just like Survival Life.
  2. Entertaining – Here’s a crazy idea: Follow the example of Duck Dynasty and create a reality TV show that stars the employees in your company. This could easily be broadcasted via YouTube… or possibly even on TV or Netflix.

“I’ll sum up the key to success in one word: generosity” -Keith Ferrazzi

  1. Connecting – Attend tradeshows and conferences and build friendships by being a genuinely nice, generous person. This can help you build valuable relationships with potential customers and potential business partners.
  2. Emotional Stimulation – This is what Disney does by creating and selling magical childhoods. A potentially great way to stimulate emotions is by creating advertising that creates nostalgia and stimulates memories from a person’s childhood or youth.

“I believe that our income is directly proportional to the amount of goodwill we have.” -Frank Kern

  1. Giving – This is Apple’s approach. They give by overdelivering. A different type of giving that many small to medium size businesses could probably benefit from: partnering with a local charity organization and sponsoring a charity event (e.g. spaghetti dinner, auction, etc.).
  2. Taking A Stand – This can be a risky approach. It might create massive sales or it might blow up in your face. An example is when Chick-fil-A publicly declared support for traditional marriage. One way to take a stand without risking too much is emphasizing and showing that your brand is family-friendly.

 

Additional Resources:

How To Generate Goodwill And Create Celebrity Authority [Video series] by Frank Kern (Note: The book and training program promotions he talks about might be expired, but the free information he offers is very valuable.)

How To Build Valuable Connections AND Get Huge Traffic Surges To Your Website by David Schneider

The Most Valuable Resource I Know For The Aspiring Networker [Book] by Keith Ferrazzi

The Importance of Creating Goodwill with Customers by Chloe Trogdon

212 Different Ideas For Creating Articles Or Blog Posts by Russ Henneberry

Brands Can Build Trust With Stories of Goodwill [Infographic] by Kimberlee Morrison

Learn Frank Kern’s System That’s Helped Him Generate An Average Of  $849,000 Revenue Per Webinar, While Generating Massive Goodwill [Webinar] by Frank Kern

The 5-part Checklist That Can Help Turn Your Company Blog Into A Popular Authority Site by Russ Henneberry

How To Rapidly Create Authority, Goodwill And Connections Online by Henneke Duistermaat

10 Ways To Establish Goodwill With Your Market by John Michael Morgan

Looking to Sell Your Business or Acquire a New One? Here’s What You Need to Know About Business Goodwill by Value Adder

Market Your Charitable Actions the Right Way by Donna Galassi

Cultivating Goodwill Involves More Than Reducing Customer Effort by Maz Iqbal

A Guide to Properly Thanking Your Customers by Andrea Gellert

How Promo Products Can Boost Brand Recognition by Perfect Point Marketing

Factors That Lead to the Rise of Goodwill in Business by Devra Gartenstein

5 Ways to Turn Your Unhappy Customer into a Valuable Resource by Josh Brown

Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority by Chris Garrett and Tony Clark

Trust, Goodwill & Confidence by Anne Wall

10 Examples of Highly Effective Welcome Emails by Lisa Furgison

Un-commoditizing Your Brand

The Internet has created a global marketplace that allows small businesses to sell their products and services all over the world. But, it’s also created enormous competition.

The purpose of un-commoditizing your brand or offer is to remove that competition. If you’re able to offer something that’s significantly different than what other people are offering, then price comparisons become very difficult.

If there’s nothing to compare you to, then price expectations are very flexible. This gives you a great deal of power to set that expectation, which can lead to you charging higher prices.

All this adds up to increased profit margins, more rapid growth for your business and (presumably) a larger personal income.

There are 4 major approaches (that I know of) for un-commoditizing your brand. They are…

“You need to be faster, more varied, slower, cheaper, easier to work with, prettier, more highly recommended – something to distinguish” – Seth Godin

  1. Going Premium – The most obvious tactic is having the best quality. (Think: Rolls Royce, Gucci, Four Seasons, etc.) But there are other ways to go premium. What if you offered the best guarantee? (e.g. offer to refund 110% to unsatisfied customers)
  2. Being Contrarian (i.e. going in a different direction) – Try directing your offer to a different prospect or market. For example, if you sell calcium supplements and there’s a company already established selling to senior citizens, try selling your product to athletes.

“If you didn’t get into the prospect’s mind first, don’t give up hope. Find a new category you can be first in. It’s not as difficult as you think.” – Al Ries and Jack Trout

  1. Focusing – Create a subcategory or niche where you can be number one. Say you want to sell jeans to women, but the competition is too fierce. Then try selling jeans to athletic women or maybe to older women. Or try focusing on selling black jeans instead of blue jeans.

(Note: When choosing a niche to focus on, always make sure that there’s a market in the niche that’s large enough to give you the profit you’re looking for.

The best market categories to focus on are pretty much always niches that will likely experience a minimum of 10% growth per year, for several years to come.)

  1. Bundling – The Internet is saturated with information sellers. To make matters worse, things like Amazon and eBay make it difficult to compete when selling physical goods. So, try bundling physical goods with information products. For example if you sell e-books on how to play golf, try selling those along with golf clubs or golf balls or golf paraphernalia, etc.

 

Additional Resources:

The Most Important Sentence In Sales And Marketing by Dan Kennedy

Business Owners: Balance Great Sales and Exemplary Customer Service by Joe Rawlinson

5 Strategies That Can Help Your Business Stand Out by Greg Ciotti

The 22 Immutable Laws Of Marketing [Book] by Al Ries and Jack Trout

75 Customer Service Facts, Quotes And Statistics by Helpscout

How To Build A Premium Brand by Emma Johnson

6 Tricks Survival Life Used To Go From Zero To $6 Million by Ryan Deiss

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One by Joseph Putnam

From CEOs to Opera Singers – How to Harness the “Superstar Effect” by Cal Newport and Tim Ferris

How To Come Up With A Value Proposition When What You Sell ISN’T Unique by Tommy Walker

Go Boutique: Creating Your Niche Business in 5 Steps by Melissa Thompson

Value Propositions That Work by Anthony K. Tjan

The Single Greatest Gift From Creating a Brand-Positioning Statement by Jim Joseph

How and Why to Develop a Niche by Marla Tabaka

How Smart Brands Command A Premium Price by Nigel Hollis

5 Examples of Unique Selling Propositions by Wendy Connick

5 Steps to Building a Successful Niche Business by Scott Gerber

Useful Value Proposition Examples (and How to Create a Good One) by Peep Laja

How To Capitalize On The Best Market Niches In The World [book] by Robert Koch

11 Ways To Stand Out And Radically Increase Profit Margins Even In A Crowded Market by Seth Coyne (me)

Customer Acquisition

Even if your business is doing all right, you should still be actively seeking to acquire new customers. Without acquiring new customers, your growth potential is severely limited.

Customer acquisition is one of the two major ways to grow your business. If you’re interested in having more money, then you must create a system that effectively and consistently brings in new customers.

Instead of just waiting around and hoping that your ideal customers will find you, try making use of one or more of the following 6 approaches:

  1. Creating Buzz – Apple does this via press, but you could do this by simply creating a very informative or entertaining blog post or YouTube video, then trying to promote and share it with the hopes of it going viral.

(Note: Please keep in mind that it must be VERY informative or VERY entertaining to even have a chance of working. Pretty good or OK won’t cut it in this case.)

  1. Connection Development and Ascension – Getting someone’s business card at a networking event isn’t necessarily enough to get them to listen to a sales presentation. But, it can be a great opportunity to connect more deeply with them via golf, lunch, house parties, etc. The stronger the connection, the more likely you probably are to make a sale.

“There are many problems that can occur as a business grows, but there is only one that is deadly – and that is the inability to acquire new customers.” -Mark Morgan Ford

  1. Underpricing – Underpricing is risky, but it can be very effective if done the right way. After a customer has bought from you the first time, they are very likely to stick with you and continue buying (assuming they had a good experience). So try following Survival Life’s example and creating a very low cost, irresistible Acquisition Offer that you can use to transform prospects into customers (who will hopefully buy again and again).
  2. Results In Advance – This is a similar concept to the Acquisition Offer. Demonstrating how valuable your offer is before you require the customer to make any big commitment can make people much more likely to buy. A good example is a free trial. This is what Netflix does.

“He who can spend the most money to acquire a customer, wins.” -Ryan Deiss

  1. Advertising – You may not have the funds to buy commercial time on primetime TV. But, that doesn’t mean you should forget about advertising. Social media networks are especially great ways to advertise these days because it’s so easy to target only your ideal customers. (Facebook ads are a particularly excellent way to attract new customers.)
  2. Sales Team – You can’t be in two places at once, but your sales team can be. Cold calling and emails still have their place in business. But don’t let your team stop there. Send them to the Chamber of Commerce and other events or conferences to meet and connect with potential customers.

 

Additional Resources:

7 Tactics to Increase Your Sales Without Cold Calling by Seth Coyne (That’s me)

Customer Value Optimization: How to Build an Unstoppable Business by Ryan Deiss

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. [Book] by Dan Kennedy

The 4-Step Slam Dunk Process That Generated 140,000 FREE Leads From YouTube by Adam Linkenauger

How Digital Marketer Gets 81% More Leads and 38% More Sales From Paid Traffic by Molly Pittman

How To Make Sales Forever [Book] by Jeffrey Gitomer

Building a Profit Machine: 6 Ways to Increase Sales by Seth Coyne (me)

How We Generated 55,825 Unique Visits In 29 Days From A Blog Post We Didn’t “Write” by Russ Henneberry

How to Create a PR Plan for New Businesses by Megan Sullivan

Make Money Blogging: 20 Lessons Going from 0 to $100,000 per Month by Jon Morrow

The Fastest Way to Find New Customers by Brad Sugars

8 Tips for a Successful Sales Call by Tom Hopkins

6 Ways to Acquire New Customers via Social Media by Lauren Drell

What I Learned From Growing My Email List 3,418% (Nearly 200k) in Just 11 Days by Pat Flynn and Josh Earl

The One Critical Strategy Behind The Most Successful Product Launches [Video series]  by Jeff Walker

Perfect Selling: 5 Steps to The Perfect Sales Call [Book] By Linda Richardson

6 Components Of The Perfect Front-End Product by Todd Brown

3 Sales Follow-Up Strategies to Replace “Touching Base” by Jill Konrath

-How To Get a Steady Stream of Leads, Appointments and New Clients With LinkedIn [Book] by Josh Turner

21-Part Sales Letter Template by Craig Ballantyne

Find My Market: How to Choose The Right Traffic Source For Your Market by Molly Pittman

15 Sales Email Opening Lines That Put “Hi, My Name Is” to Shame by Emma Snider

Maximizing Customer Value

A minute ago I mentioned that acquiring new customers is one of two major ways to grow a business. The other way is to maximize customer value.

Maximizing customer value is accomplished both by increasing the average value per transaction and by increasing transactional frequency.

By un-commoditizing your business you should be able to raise prices and increase the average value per transaction.

But, there are approaches to increasing that value even further. And there are approaches to getting your customers to buy more often, which increases customer value even more. Here they are…

  1. Referral Incentives – Asking for referrals is one of the easiest ways to increase sales. But sometimes people might need a little extra convincing. Offer your prospects and customers bonuses or discounts for new customers that they refer to you.
  2. Immediate Upsells – Electronics companies do this very successfully by offering accessories (headphones, speakers, wireless mouse, etc.). But there are other things you can offer. Try offering an upgraded, superior or expanded version of what they just bought and see how it converts.

“What else does your buyer buy?” – Perry Belcher

  1. Follow Up – Email is a very popular way to do this these days, but don’t forget about more old-fashioned means like phone calls or letters. A good strategy is to contact new customers, ask if they need any help and very politely offer another product that they might like.
  2. Continuity programs – Ever seen the episode of “Everybody Loves Raymond” where his parents freak out because he got them a subscription to the “Fruit of The Month Club” as a gift. Each month a new box of fruit was delivered to them and Ray was probably billed automatically. Could you offer some type of recurring billing program like that?

“The most valuable asset you can own is a well-maintained customer database, because people who’ve already bought from you are way easier to sell to than strangers.” – Perry Marshall

  1. Partnering – Don’t have any more products that you offer? Become a distributor or a wholesaler for another company that offers products or services relevant to your market. I remember reading about a water filtration company that did this and was able to increase their profit from some of their customers by $5000.
  2. Expansion – One of the best ways to do this is by creating a complementary brand. Coca-Cola did this when they created Sprite. Interestingly, history shows that if they had simply created a product called “Coca-Cola Lemon Lime” instead of Sprite, it probably would have done very poorly, and it might have even decreased sales for Coca-Cola Classic.

 

Additional resources:

How to Build an Email Marketing Machine by Ryan Deiss

Ready, Fire, Aim: Zero to $100 Million in No Time Flat [Book] by Michael Masterson

80/20 Sales And Marketing [Book] by Perry Marshall

10 Oddball Email Subject Line Formulas That NEVER Fail by Perry Belcher

5 Ways For Startups To Succeed Making Acquisitions by Tim Denning

The 3-Word Offer That Could Double Your Business by Ryan Deiss

10 Ways To Get Affiliates by Craig Ballantyne

11 “Sneaky” Tricks To DOUBLE Your Email Conversions by Richard Lindner

How To Expand Your Business And Increase Profits By Importing… Even If You Don’t Have Any International Connections [Book] by Perry Belcher

4 Things You Need to Know Before You Start Recurring Billing by Neil Patel

25 Ways to Get Referrals by Mary Flaherty

13 Tips to Upsell Your Customers [Infographic] by Leslie Ye

5 Strategies To Increase Customer Lifetime Value by Ross Beard

How to Build a Profitable Membership Website by Richard Lindner

Mastering the Upsell By Shayne Tilley

5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney

How to Acquire a Small Business (and Keep Employees Happy) by Ben T. Smith, IV

How to Upsell to Your Customers by Neil Patel

Why Tiered Pricing Is the ONLY Way to Price Your Product by Keith Perhac

Math Is Fun… Seriously 🙂

I’ve referred to The G.U.A.M. Method as The Multibillion-Dollar Formula throughout this article.

The reason for this is that there are numerous companies out there that are executing The G.U.A.M. Method and, as a result, bringing in billions of dollars in revenue every year.

But, to be totally fair and honest most, if not all, people who read this article will probably never reach 10 figure revenues. I’m not saying it’s impossible, but businesses that size don’t sprout up terribly often.

So, what can you expect if you implement The G.U.A.M. Method in your business?

It’s a fair question. But I’m afraid I don’t know the answer. Like I said, I can’t make any guarantees that you’ll get rich or even make any money at all using these strategies.

However, if you do your best to implement The G.U.A.M. Method in your business, I believe that it’s very possible and even likely that you will experience significant growth. How much? Well let’s see…

Hypothetically speaking, if generating goodwill in your market got you enough attention to increase your number of leads by 10%…

…and if un-commoditizing your brand allowed you to raise profit margins by 10%…

…and if your strategic system for customer acquisition increased your lead to customer conversion rate by 10%…

…and if your customer value maximizing strategies help you increase average customer value by 10%…

…then you would be able to increase profits by 46.41%. In case you’re wondering why it wouldn’t be 40% (10 × 4 = 40), please keep in mind that each level of The G.U.A.M. Method builds on the growth of the previous levels.

So, if you were able to increase the profit output of each level by 20%, then you would not increase profits by 80% (20 x 4 = 80), you would actually increase profits by 207%. (More than double!)

But, let’s be really adventurous. What if you could increase the profit output of each level by 100%? Because each level builds on the growth of the previous levels, you would be able to increase profits by 1600%!

(Please keep in mind: These are hypothetical scenarios and I have no idea how much growth you’ll experience by implementing The G.U.A.M. Method.)

Conclusion

“Everything you do takes you closer to or further away from your goals” – Craig Ballantyne

Have you ever heard the phrase:

Success leaves clues.

Well, today I’ve given you 4 clues that, used together, have helped produce billions in sales.

If you’re not using all 4 of these strategies, then you’re most likely leaving money on the table… possibly lots of it.

Luckily, you now have access to the tools that your competitors are probably not using. Why not take advantage of that?

Remember, you don’t have to have a huge operation to put The Multibillion-Dollar Formula to use. Even if you’re just starting out, you should do your best to take advantage of these strategies.

If you want to be successful, don’t try to reinvent the wheel. Instead, model what’s already working.

Go ahead and put these strategies to the test. I think you’ll be happy you did.

(Note: Be sure to download your own copy of The G.U.A.M. Method mind map which has 123 tactics you can use to implement the method in your business. Print it out and hang it in your office for future reference. Click here to get it for free!)

If you found this article helpful, would you mind paying it forward by sharing it with your friends, colleagues and followers? Thanks so much!

Seth Coyne prefers to be addressed as Jedi Master Seth. He is the founder of Rapid Company Growth. Connect with him on Twitter and LinkedIn .
About The Author

Seth Coyne

Seth Coyne prefers to be addressed as Jedi Master Seth. He is the founder of Rapid Company Growth. He’s also a surprisingly handsome business advisor. Feel free to connect with him via LinkedIn or Facebook Messenger.

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